Alex Hoffman Design

The Defector Movie

How can a branded campaign be created that is conductive to the recognition of the Armenian genocide and reflective of those were affected by the genocide?

To be completed by March 13th

• Outline for Thesis Paper
• Wireframes & Sitemap
• Concept & Name for Typeface
• Buy Domain, install WP & pick out framework (Foundation 4?)
• Highly Polished Typeface Sketches
• Define 3 Info-Graphics + Supporting Research
• Define 3 specimens geared towards raising awareness/recognition
• Photoshop Mock-up of Website
• Style Guide
• Complete vectorization of typeface
• Develop Website
• Develop .TTF version of typeface
• Promote Website & Print Specimens/Info-Graphics

How can a free typeface be created that is conductive to the recognition of the Armenian genocide and reflective of those were affected by the genocide?

My thinking behind having a font make a difference in this issue is that the font would only be available from a website that forces you to learn a little bit about the Armenian genocide and give the downloader and option to donate to the Armenian Genocide Martyrs Memorial Monument. My thought behind it is who would want to come to site to learn about the Armenian Genocide, especially considering that few to most people don’t even know that it even happened? I know for me if I see a cool font that’s free, I’ll keep hunting on the web until I find where I can download it. So in a way the font is incentive for someone to actually visit the site/brand in the first place. And the second part will be a brand with info graphics, specimens as well as a gallery for other people to submit their creations, all geared towards raising awareness about this issue.

Doing pro bono work for a nonprofit can be a headache, you don’t get paid for it and in the end it is often to turn into something you’d never put in your portfolio. Even more so, the project was maybe somewhat successful, if it ever got implemented, or maintained past its initial deployment. Hence the overall lack of desire for designers to do pro bono work, their is little incentive and huge amount of risk concerning time, money and quality of work. Nonprofits are notorious for making all the right mistakes to drive designers nuts and gunk up their efforts as much as possible. For instance, even when the work is done on the design end, it’s put on the shelf. There is no time to think or explore, technology is a big scary monster and growth is a luxury. Communicating the mission is at the top of our agenda (or is it?). And overall, there is often a confusion about scope and value, nonprofits often have no clue what’s involved, and nonprofits are high maintenance. Furthermore, there are even some to go as far to say that doing free work is bad for the industry and lowers the overall demand. And most 3rd party non-profits who aim to hook designers up with other non-profits often have hidden agendas. Not to mention they completely demising the benefits of doing pro bono work for the designer. They don’t get to choose who they do work for, they have a much tighter creative leash and often the project suffers from many of the same problems that nonprofits have with pro bono projects. After laying all these cards out on the table, no wonder so few designers are doing pro bono work besides for their friends or close connections…why? Because they feel like they have a real connection with them, they like what they’re doing and they see it as an opportunity to spread their creative wings to make something super awesome. Leister Said they all designers are secretly artists and artists are secretly designers.

Besides efforts set out on their own militia, all pro bono efforts in the design field are highly facilitated through a 3rd party organization, typically a nonprofit. (Except for websites such as Craigslist, VolunteerMatch and Idealist.) The designer has a lack of interest to get involved because it is a lot of work to just get your foot in the door, or there is too much to sift through. With the 3rd party pro bono projects, the designer does not get to choose a nonprofit they have similar interests in, they don’t have as much control over the project and hence lessens the learning experience and overall motivation for the designer is compromised. Furthermore, pro bono projects are highly risky, especially those conducted on their own milita. The risks don’t often outweigh the rewards for either the designer or the nonprofit.

Nonprofits:501(c)(3)

Specifically: Arts, culture, and humanities, Other education, Environment and animals, International and foreign affairs and Public and social benefits.

Why? Because these sectors of non-profits have the lowest annual revenues. Since 2011 there have been 13,892 requests for pro bono work on Idealist In Denver there are over 100 posts a month for volunteer opportunities. Currently 1,019 volunteer opportunities on VolunteerMatch.org

SOURCE: (Urban.org P4.)

Design agencies and freelance designers

Specifically: Amateur agencies/designers looking to do good and build their portfolio/rep in a meaningful, productive and rewarding manner.

Why?

In 2004, the Points of Light Foundation found that 60% of Fortune 500 businesses list their employees’ volunteer efforts on their websites. A 2005 survey of executives by the Center for Corporate Citizenship at Boston College found that 64% of executives surveyed say that corporate citizenship produces a tangible contribution to the company bottom line. Among executives at large companies, 84% see direct bottom-line benefits. While this isn’t an indication of the scale of employee volunteerism across the country, it is a demonstration of the value that corporations place on volunteering as a key component of corporate philanthropy.

SOURCE: (National Services Resources)

Nonprofit organization falls under the jurisdiction of section 501-(c)(3) if it is:

• Charitable
• Educational
• Literary
• Religious
• Scientific
• Concerned with public safety
• Promotes amateur sporting activities OR
• Works for the prevention of cruelty towards children or animals.

The term ‘charitable’ in itself allows for inclusion of vast variety of nonprofit organizations and is thus applicable in most of the cases.

Thus organizations like alumni associations, clubs, schools, chapters of international organizations also qualify as relevant for this section.

First of all, Travis is the man. Travis and I talked for over an hour and a half about the possible pit falls of my thesis and other ways I can go about conducting my research. I felt 100 times better about my thesis project after I left, not only because I got his blessing, but because I felt like I had something really meaty here. I’m super excited and I’m looking forward to meeting with Leister and Delevie.

• Elance
• ODesk
• Design Crowd
• Monster
• Craigslist
• InNeed
• Volunteer Match
• Sangajob
• LinkUp
• Simply Hired
• US Jobs
• Cool Works

• Career Builder
• College Grad
• College Recruiter
• Geebo
• JobDig
• Jobing
• EHarmoney
• Match
• OkCupid
• Zoosk
• Our Time
• Idealist