« »

Research Question 3.0

February 4, 2013 by · 1 Comment

How can an institution that has let its visual identity become bootstrapped and debilitated, revitalize their positioning by utilizing modern digital design practices to become more accessible, sustainable and credible? Furthermore, how can this process be properly documented and designed in a redistributable format to aid other bootstrapped institutions in their quest to revitalize their visual identity?

Filed Under: Thesis ·

Comments

  1. tom studer says:
    February 7, 2013 at 7:10 am

    My initial builds:

    Show the work and take me on this journey. The benefit for doing this thesis online is to allow it to be interactive and let us see examples, and rationale. Make sure the link for IWG is in your document so that we can go to the site for reference. Show us the logo. Has there been a past history with it? Also, how is the brand using it; consistently or not at every touchpoint?

    Other research to consider:
    Their business model, core offerings (Brand Architecture)
    The available resources to market themselves and is it a priority
    Their tone of voice

    Homework
    Take a peek at the book THE BRAND GAP: http://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109

    Reply

Speak Your Mind

*